A few weeks ago Aria Networks hosted a webinar on this topic. In this series of accompanying blogs Aria Networks’ CTO Jay Perrett looks at the first of three business issues that are keeping the CIO and CTO awake at night…
- Driving revenue growth.
The principle action behind telecommunications is the “exchange of information over significant distances by electronic means”. Doing this requires a network. It is the network’s job to expose a service to the operator and such a service is whatever the operator chooses to offer to its customers – previously this was predominantly voice driven but is now becoming increasingly data focused. It is this change in demand that is starting to cause problems with network design and operation.
Whilst there are some issues around how the network is being operated today, the bigger issue is how the network is (or is not) evolving. The opportunity to innovate and stay ahead of demand is reducing rapidly, and this puts significant pressure on both network design and operation. In parallel, the future is becoming less predictable and harder to prepare for. So what steps can be taken to drive revenue growth?
Firstly, look at the bigger picture.
SDN and NFV are now a strategic consideration as combined they can determine how to orchestrate the network. Many operators are already making strategic decisions on how best to deploy this technology but it is still important to ensure that all aspects of the network, and associated service evolution, are carefully considered to be sure any investment will provide a robust solution. Aria Networks believes that the critical element to tackling longevity is putting artificial intelligence in the orchestration layer so the network can then decide WHAT the changes needed should be, WHEN they should take place and WHERE. Combined, this will deliver faster network decisions and improved operations resulting in improved time-to-market for service delivery. The most intelligent networks will be able to consider multiple criteria, even with seemingly conflicting objectives, and deliver an optimal network orchestration – putting the CTO back in control of the network.
This is not hype or blue sky thinking either, it is real. Aria Networks was recently involved in a multi-vendor catalyst where the company looked at doing exactly this, with impressive results. The double-edged sword however is waiting to deliberate on such a plan, missing the opportunity and ultimately risking your go to market strategy.
To ensure any long term success in the network, Aria Networks believes that this is the model a CTO or CIO should take seriously when they come to invest their network dollars.