As broadcasters transition from traditional, linear, services to IP-based provision, they are facing new challenges in providing consistent and high-quality service to consumers.
People are consuming more data, but what does more data mean for the whole network?
- Consumer demand is growing and increasingly variable
Consumers have more choice than ever in terms of content and how they can access it, but more choice for consumers leads to more complexity for providers.
Increased usage of streaming services, on-demand TV, and live event broadcasts, is leading to an increase in capacity requirements on across broadcast and communications networks. New services are becoming available to consumers on regular basis and so, in addition to increased load, networks are experiencing dynamically changing loads. This makes it almost impossible for CSPs to predict when and where resources will be needed on the network and what requirements will look like in the future.
- The networks used to deliver these services are ever more complex
But it’s not just the consumer requirements that are becoming more complicated. The networks used to deliver these services to consumers are also growing in complexity.
With services being delivered from multiple, disparate and changing locations, across national and international networks, with different requirements (latency, quality, etc) depending on the service, and often needing to be delivered at short notice, CSPs can struggle to effectively plan and implement their networks to meet these complicated and changing demands.
- Increased CAPEX spend on network provisioning
To meet the requirements placed on them by increased consumer demand and increasingly complicated delivery networks, CSPs are buying more capacity – but with little visibility of what is really needed, where and when.
It’s not just about increasing capacity, consideration needs to be given to the service that is being delivered and ensuring the network can meet the requirements of that particular service. Network planning and design teams need to be able to understand the demands on the network and understand the impact of those demands, and then update the network plans with those demands and impacts in mind.
The transition from linear service delivery to IP-based services is complicated, with multiple considerations to be taken into account. Complexity means risk.
Aria Networks enables CSPs understanding of their networks, and our AI-powered tools provide the insights needed to unpick the intricacy and mitigate the risks associated with variable consumer demand and complicated networks. Ensuring that our customers’ networks are always fit for purpose; able to meet customer expectations consistently and reliably, while also enabling CSPs to manage and optimize network spend.