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Leadership Team.

Meet the Senior Management Team

Hywel Edwards - CEO

Hywel Edwards – Chief Executive Officer

Hywel has spent more than 20 years helping Communications Service Providers improve their internal business operations and deliver value to their customers.  He has consistently led successful commercial engagements with fixed, mobile and converged network operators as well as with OTT service providers and network equipment suppliers across the globe.  With expertise in Network Infrastructure Management, Backhaul Optimization, Customer Coverage Management, Transport Network Planning and Optimization, Messaging Security and Consumer Cyber Security. Hywel has built mutually lucrative and valuable business directly with CSPs and via strategic global and regional partnerships within complex multi-vendor ecosystems.

Archie Wade

Dr Archie Wade – Chief Technology Officer

Archie has worked in AI, optimisation and automation for over 15 years, across academia and industry. He has worked for a variety of companies with a particular focus on research and solutions for telecoms, supply-chains and lean manufacturing. During his five years at Aria, Archie has led work with the TMForum and the ETSI Experiential Networked Intelligence ISG, alongside work developing core IP, product and customer solutions.

Aria Networks Head of Product Strategy Darren-Martin

Darren Martin – Head of Product Strategy & Portfolio

Darren leads Aria’s products & solutions portfolio. He has worked in the Telecommunications Industry for over 20 years, beginning his career in Tier 1 operators, Eir and Vodafone, as a network planner and OSS manager. He has since brought his deep network technology & operations experience to product management roles in software vendors, acting as the key advocate for the network users, and providing the user perspective to all product designs and solutions.
Darren has built comprehensive OSS tools and solutions in both start-up companies as well as in large Tier-1 organisations Oracle and Netsure.

Aria Networks Operations Manager Anne Kelly

Anne Kelly – Head of Business Operations

Anne previously worked as a Software Engineer for 14 years and successfully applied her knowledge and expertise to sports coaching.  She brings skills from both these aspects of her life into her Operations role, implementing processes and practices across the organisation, including being a key contributor in strategic planning and financial forecasting. 

Anne also heads up the HR and Finance departments and has a dynamic approach, contributing to Aria’s continuing success and growth.